Home of the basic
We provide bright, bold unisex clothing for babies and toddlers. We believe children shouldn't be pigeon-holed and should be free to express themselves through choosing whatever colours they want to wear, free of stereotyped slogans and embellishments. Our products are made from super-soft organic cotton in bright, bold primary and secondary colours. These essential basics are perfect for mixing and matching with busy prints, or for layering under dungarees or pinafores.
Made in the UK
We know that quality and ethics are important when choosing clothing for your little people. We use soft organic cotton, which is custom dyed in the UK and all our products are manufactured ethically by a family-run company in Leicestershire, UK.