unisex children's clothes
Home of the basic
We provide bright, bold unisex clothing for babies and children. We believe children shouldn't be pigeon-holed and should be free to express themselves through choosing whatever colours they want to wear, free of stereotyped slogans and embellishments. Our products are made from super-soft organic cotton in bright, bold primary and secondary colours. These essential basics are perfect for mixing and matching with busy prints, or for layering under dungarees or pinafores.
Blog
Black lives matter
It's 2020 and racism is still a massive issue. #blacklivesmatter
Ditching Fast Fashion - part 2
An update on my progress with ditching fast fashion, including a view on the behaviour of some global brands over the recent months and recommendations of ethical adult clothing brands....
Donating to Young Minds
During Mental Health Awareness Week, we are announcing that we will be donating 1% of turnover annually to Young Minds, a charity dedicated to supporting children and young people through...
Made in the UK
We know that quality and ethics are important when choosing clothing for your little people. We use soft organic cotton, which is custom dyed in the UK and all our products are manufactured ethically by a family-run company in Leicestershire, UK.