What's in a button?
Our new buttons are made from Corozo and are conservation standard! Read all about how they are made and where we source them from.
News — Basics RSS
What do we mean by 'sustainable'?
In 1987, the United Nations termed sustainable development as ‘development that meets the needs of the present without compromising the ability of future generations to meet their own needs’. A look at what it means to be a sustainable company.
New stock has arrived!
We've just received our new stock of bright, organic long sleeve baby vests ready for the autumn and winter!
Summer sale is on!
To help clear out our stock room for exciting new things coming this autumn, we're having a summer sale!
Not so basic basics
What's your style? Do you clash or not? The inspiration behind the brand and why we specialise in basics.