Not so basic basics

One of the questions I often get asked is why I only do plain basics, not patterns or prints. Well, there are two reasons really. The first is, as I’ve said before, I wanted the clothes to be unisex and free from gender stereotypes. While you obviously can have unisex prints and patterns, there is a very clear cultural trend towards certain animals, hobbies or interests to be targeted at boys or girls, and I wanted to avoid this. If you want to read more about this, check out this great piece of research by Mitra Abrahams. 

The other reason, quite simply, is one of personal preference. I don’t tend to wear patterns, I prefer plain, well cut and well-made clothes. They might have a nice design detail – an asymmetric dress, or beautiful fabric that hangs well or an interesting neckline, but more often than not, the colours will be plain. For someone whose brand focuses on bright colours, I also wear a lot of monochrome and neutral tones!

Very occasionally, I will be drawn to a beautiful or unusual print or pattern, but I’ve always struggled with clashing and matching colours so I find it easier to have a wardrobe full on plain items that I can mix and match with ease.

So, unsurprisingly, when I dress my son, I go for the same. I tend to prefer bright colours on children, because I think they’re playful, colourful and energetic, so I rarely put him in black, despite wearing a lot of it myself! 

Before I started Beeboobuzz, I was looking for plain items to pair with more detailed clothing for my son – so an orange vest to go under dark denim dunagrees, or plain shorts to pair with a t-shirt with a pattern or appliqué detail on. While I could find plain-ish items, they always seemed to have a trim or an embellishment that clashed and didn’t work with the outfit I wanted. Not to mention that generally finding anything for babies that’s not pink or blue is quite a challenge!

So my goal for creating Beeboobuzz was to create beautiful, bright well-made basics in soft organic cotton, that kids would want to wear. As basics go with so many outfits, they will often get worn more than other items. So they need to wash well and be made to last. It’s also easier to hand down basics, so quality is important.

I may not dress the same as my son (whose favourite colour is currently green), but the same principles apply. We both want well-made, comfy clothing that’s easy to match with other items.

Let me know – what’s your style? Do you clash or not? 


1 comment

There’s a definite gap in the market for basics – either you get a multi pack of pinks or blue/red/grey from the likes of Marks & Spencer or you get the shades of the season – which end up matching only items from that particular shop or even set which isn’t my idea of sustainable & pratical clothing. With the BBB basics – they mostly match most scandi prints which ever brand whichever season, so don’t have to buy 4 shades of red :D

Elizabeth Pilliere July 07, 2020

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