Supporting Ukraine

If you want to help the people of Ukraine, rather than doing a sales push, I'm asking that you donate directly.

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New colours for Autumn!

We've added four new colours to our range for autumn! The colours are a rich maroon, chocolate brown, golden mustard and deep navy, only available ...

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A Colourful Collaboration

It’s no secret that we recently launched a new colour – a gorgeous vibrant green! It may look a little familiar to some of you, and we can now reve...

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Why labels matter

I regularly see discussions on parenting forums with people bemoaning the gender stereotyping in children clothes. But I can guarantee it won't be ...

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June is Pride month!

June is Pride month so we look at the importance of gender-neutral clothing on children's mental health and wellbeing, especially for children who ...

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New website!

We've given our website a bit of a facelift! Check out all our snazzy new features.

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18 ideas for World Book Day

Does World Book Day take you by surprise and fill you with dread? Here's 18 ideas for simple costumes you can make at home using our bright basics.

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