A Colourful Collaboration

It’s no secret that we recently launched a new colour – a gorgeous vibrant green! It may look a little familiar to some of you, and we can now reve...

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Why labels matter

I regularly see discussions on parenting forums with people bemoaning the gender stereotyping in children clothes. But I can guarantee it won't be ...

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June is Pride month!

June is Pride month so we look at the importance of gender-neutral clothing on children's mental health and wellbeing, especially for children who ...

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New website!

We've given our website a bit of a facelift! Check out all our snazzy new features.

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18 ideas for World Book Day

Does World Book Day take you by surprise and fill you with dread? Here's 18 ideas for simple costumes you can make at home using our bright basics.

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Film review - Greed

A quick review of mockumentary Greed, loosely based on Sir Philip Green, looking at ethics in the fast fashion industry and treatment of workers.

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What do we do with deadstock?

Deadstock is excess stock - often lines that haven't sold or items that have been returned. The fashion industry's answer is often to burn it - but...

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